- Industry: Medical
- Solutions: Facebook Ads, TikTok Ads
- Country: United States
The client
Endobariatric, led by Dr. Alvarez, is a renowned medical facility specializing in gastric bypass surgeries. They provide comprehensive care for patients suffering from obesity, offering life-changing surgical solutions. For more information, visit endobariatric.com.
Objectives
Endobariatric approached us with a clear objective: to enhance their lead generation efforts. They faced challenges in reaching their revenue targets due to the absence of a structured lead generation funnel. Their primary goal was to attract more potential patients interested in their specialized services
Solutions Implemented
Facebook Ads Campaigns:
Top of the Funnel (TOFU):
- Objective: Brand awareness among potential patients suffering from obesity.
- Content:
- Informative blog posts about gastric bypass benefits.
- Introductions to the Endobariatric team, highlighting Dr. Alvarez.
- Case studies of patients who successfully underwent surgery.
- Audience: People with expressed interest in obesity treatments
Middle of the Funnel (MOFU):
- Objective: Drive conversions.
- Strategy: Tested over 24 different audiences across key states in the U.S.
- Content:
- Images showcasing clinic facilities and team.
- Videos of Dr. Alvarez explaining the procedure, its duration, and benefits.
Bottom of the Funnel (BOFU):
- Objective: Remarketing to website visitors who didn’t complete the contact form.
- Audience: Segmented into two groups based on interaction with the website.
- Content:
- Explaining the worth of gastric bypass.
- Tools and procedures used in the clinic.
- Benefits and accessibility of the clinic.
TikTok Ads Campaigns:
- Objective: Increase brand awareness and engagement with a younger audience.
- Strategy: Video content featuring Dr. Alvarez explaining the gastric bypass procedure, showcasing before and after results, and highlighting the benefits.
- Content: Interactive and playful videos suited for the TikTok audience.
Results
- 899 leads generated
- 204 private messages to the business.
- 116 new patients.
- Reached 1,700,000 people with a frequency of 4.7.
- Drove 93,000 potential customers to the website.
- Generated 13,000 post reactions, 675 comments, and 632 shares.
Screenshots
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