Bulk Email Does Not Have To Mean Spam Email

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There are a couple of key points to consider when planning a bulk email approach to marketing, avoid the temptation to send all the prepared emails in one go and avoid sending them to individuals or companies that will never be interested in your product or service. This will go a long way towards limiting negative reactions to sending of bulk emails.

If the emails target the desired audience it will generally lead to positive results. After all, if the email message is targeted at customers who will be genuinely interested in the product it is unlikely to be considered as spam. It is important to remember not to contravene the acceptable use policy of any internet service provider.

Bulk emails software is widely available and the use of these programs will add greatly to the strategy. The software is able to personalize the emails and allows the user to have more control over the process. The emails can then be not only personalized but individually sent. This approach will lead to a greater chance of success and will help to eliminate the risk of appearing too robust. The receiver of the mail will continue to feel that they are a valued customer as opposed to a name on a marketing list thus improving product and brand loyalty.

It is highly likely that competitors are already using bulk email to target their customers. Statistics have shown that nearly 90% of companies that use email as a marketing strategy are considering personalizing their emails that they send to their customers. This is where a more cautious approach can help a company to stand out from the crowd. Often spam type emails are ignored or filtered by providers. By using a more unique approach it will lead to more customers seeing the email message as a genuine approach by a proactive company that are keen to keeping a consumer aware of the latest company information or the launch of a new product or service.

By using a more restrained approach to sending bulk emails it is possible to stay on the right side of the guidelines laid down by internet providers. If a vast amount of messages are sent in one big batch it is highly likely that the provider will simply not deliver them and they may possibly suspend an account which will obviously be a disaster and may lead to a poor customer image.

Bulk emails are not necessarily spam emails but care has to be taken to ensure it is used in the best possible way.

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