Big Changes to Web Marketing in 2012


Just when you have launched a successful website and started to learn the jargon needed to become even more affluent in website chatter, Google drops a brand new way of website searching into your lap!

While you want with every nerve to push back and protest over the grueling hours and hours of new website search discovery ahead of you, you know that fighting this giant of search engines is a useless task and instead pick up the newest copy of “Google for Beginners” to start your website development all over again. If you don’t have time for this…. Don’t worry, there are plenty of people out there to help!

Google currently uses a “crawler,” which is a program designed to search your website and take only the most relevant information for your customers to find you and your website. Coming soon, if a customer places a question into the search bar such as “Where can I find RV reservations in Napa, CA?” they will no longer be pushed to a your website, instead information will appear directly for your customer faster and more simply.

While this will benefit the person searching for the information, this new way of searching will take value away from customers visiting your page and clicking through pages to see the outstanding service provided by your company before making a purchase.

Now more than ever, your content will need to be easier to read by a computer. That means your website needs to feature more than just an organic search or paid advertising to drive sales.

“What does this even mean?” you question as you begin opening your website to delve into where you can possibly make it a better asset for Google searches. But where do you even start?

Websites and companies in the camping, renting, retail, service, RVing, and traveling industries have already prepared for this Google change and have organized new ways of developing customers for your company so you can continue benefiting from all the previous work, time, effort, and money you have spent on your current website without having to reconfigure it again for Google’s new definition of change.

Using trip-based search engine optimization (SEO) will position your website and information at the forefront of new customers looking to expand their knowledge about key information only you can provide. Sharing this knowledge will enhance your customer’s experience and drive them to your existing website. Your customers are searching right now for events, restaurants, activities and various other experiences around your area that only you know about and can share.

By sharing these special and very local tips, you are creating a customer for life and thereby creating something that even Google would be jealous of. Partnering with these companies will allow you the freedom to share knowledge and let them do the rest; all the while letting you focus on what really matters, providing the most excellent service you can for the customers currently at your company.

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