Best Practices for E-Commerce Website Success

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The main pillar of an E-commerce website is its design. Consumers tend to fall for and spend more time on websites that are designed elegantly. On the other hand, the online shoppers click away from the websites that are poorly designed. If design is a considerable factor for any E-commerce website, the second most important thing is whether the website is SEO friendly or not. A nicely designed website is of no value if it does not appear on the first few pages of Google and other search sites. E-commerce websites should be visible, attractive and useful, all at the same time. You can set your online marketing strategy only if you have an attractively designed website that comes top of searches. Otherwise, your business might get lost among the crowd. In short, design, SEO and online marketing, all are equally important for an E-commerce website to become successful. Read on to find out more about the latest trends in design, optimization and marketing of e-business websites.

Designing e-business websites: latest trends

If you want your targeted section of consumers to spend quality time on your website, you need to adopt some latest design trends for it. Some sure-fire strategies for designing a website of this kind are brief yet informative titles and product description, intelligent categorization, easy navigation options, etc. You should also discard Flash from your e-business website. There was a time when Flash content was considered as SEO friendly and suggested by many web design agencies. However, now Flash has become obsolete, and you should not include this kind of content in your website. You can use Microsoft Publisher or Adobe InDesign to design the layout of your website. You can also incorporate HTML5 and CSS3 to bring out an eye-catching design. If you design your websites keeping in mind the latest trends, your first step towards success is taken.

Search Engine Optimization: Why should you do it for your E-commerce website?

As previously mentioned, SEO or Search Engine Optimization is of paramount importance to e-business
sites. Why? Because most of your customers do not know your company name, and they are likely to search with the product names they are looking for or names of the services they need. Keep in mind that with the latest change in Google’s algorithm, inorganic or Black Hat SEO practices (paid tactics often generating quick and short-lasting results) have become almost prohibited. If you want real and long-term success for your E-commerce business, upload genuine and fresh content on your website, interact with your consumers, integrate social media plug-wins and answer all the queries of your targeted section of consumers.

Online Marketing: The last step towards E-commerce success

If your E-commerce website is well-optimized on Google and other search engines, you need to emphasize on conversion. Online marketing is meaningless if you can’t convert your visitors into buyers. Offer free sample products, encourage user reviews and publish articles on other websites. Engage yourself in active discussion with your visitors on social media platforms. Tweet about your latest product range, share product updates on Facebook Wall and write informative blogs on various websites. Besides, align ‘Call to Action’ buttons on your website strategically.

Online marketing for E-commerce websites should always be supported by real-world marketing. Use flyers, leaflets and brochures to promote your website in the real world as well.

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