Advertising and Other FAQs

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What is advertising? It is basically a form of communication that is meant to persuade someone to take action. If you are in business, the desired action is to persuade a potential customer to become a customer.

Many different forms of communication can be used to get your message across. Television, radio, brochures, banners, billboards and even skywriting have been used in the past to gain customers.

Email has become one of the preferred methods for marketing products and gaining customers. Although the underlying concept is the same (persuade someone to take action), there are some different rules when it comes to email marketing. So, let’s take a look at how to advertise your products or services using email.

When companies and entrepreneurs first began using email for marketing purposes, things were a little easier. There were no spam filters as they exist today. So, your first goal is to avoid having your email communications marked as spam.

In order to do that, you have to be subtle. What does that mean? What is advertising “subtly”?

If you have a big company, you may be able to send out coupons or notify your existing customers of an upcoming sale. That’s how to advertise, but it’s not very subtle.

One of the best ways to avoid the spam filters and get your emails read is to get people to sign up for your emails. Why would they do that? They would do that if your email communications offer something free and valuable. What do you have to offer that is free and valuable? You have information.

Let’s say that you use small ads or a website to get people to sign up for your free e-newsletter about how to advertise. With the software tools available today, you can write a series of e-newsletters that include little tidbits of information and those e-letters can be sent to anyone who enters their email address automatically.

Your goal could be to persuade the reader to purchase your e-book about how to advertise using all of the internet venues available. For example, you could cover social networking, the use of Twitter, the value of text messaging, etc.

You are being subtle, because you are providing free information in order to persuade your readers to pay for more information. Your emails are not likely to be marked as spam, because your readers signed up to receive your bulletins.

Today’s customers are well educated. They know what’s going on. They understand the answer to “what is advertising”. It is easier to persuade them if you give them something of value, before you ever even ask them to make a purchase.

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