5 Ways to Improve Your eCommerce Website

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If you want to stay competitive as an online retailer, you must keep up with the latest trends in online marketing. This involves making regular improvements to your eCommerce website. Find out what you need to do in order to retain existing customers and to gain new ones.

Mobile Design and Functionality

The statistics show that 4 out of 5 internet users shop online via their mobile devices. You would not want to miss making sales just because your eCommerce website cannot be used on smartphones and tablets. You need design and functionality which will enable mobile device users to make purchases conveniently and quickly.

CRM Integration

You need to have data about your customers well organised and readily available for the purposes of online marketing. This is achievable when you have a customer relationship management module integrated into your website. This will enable you to collect and store customer data much more easily and efficiently. You will be able to utilise it more effectively for website, email and social media marketing.

Marketing Automation

This technique involves targeting leads and existing customers with personalised ads. The automated system tracks the browsing history of internet users and displays ads which match it. The ads can appear not only your eCommerce website, but also on other websites as part of your broader online advertising strategy. You can use them for target email marketing as well.

Personalised Experience

When clients feel special they will come back to you. In order to achieve this, you need to offer personalised experience to every registered user of your website. It is essential for you to use personalised ads based on the past purchases of the respective client. Similarly, you should also base the presentation of products on the preferences of the customer. You can even offer personalised suggestions and advice. This strategy requires more effort on your part, but the investment which you make will certainly bring high returns.

More and Better Content

Google and the other big search engines place ever greater focus on content for the purposes of search engine rankings. Besides, the more and more useful content your customers get, the more likely they will be to come back. You should definitely have a blog integrated into your eCommerce website and produce posts related to your products regularly. Video content is becoming more important as well. You can use video product presentations and user instructions.

Use all of these methods for improving your eCommerce website in order to achieve ever higher sales, revenue and growth goals.

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