5 Fears That Keep You From Creating a Profitable Ezine

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Do you think it might be time to launch an ezine (or e-newsletter), but you feel overwhelmed with the thought of what it will takes to get started? You know that you need to communicate with your clients (and potential customers) to increase sales and take your business to the next level, but your fears have been holding you back.

Let’s take a look at some of the fears you may have and how they become false when you know how to overcome them.

False Fear #1 – You think it will be too-time consuming.

Here’s what you can do! Create an ezine template and stick to it. Make an ezine structure and keep it simple: intro, main article, product or service you are promoting. You can even do the writing yourself, and delegate the rest of the process.

False Fear #2 – You don’t know what to write about.

Most people don’t have difficulty putting pen to paper (or fingers to a keyboard) when they write about what they know… their passion. Don’t spend a lot of time doing research on subjects outside your comfort zone. If you stick to your specialty, not only will it carry over into selling your products or services, but your passion will shine through and it will come across more genuine to your readers.

False Fear #3 – You don’t believe that an ezine will make you money.

We know your time is precious, so can “giving” valuable information to your readers make you money? Absolutely! There should always be a “give” in your ezine – a short article. Otherwise, why would your subscribers continue to open and read your ezine? But somewhere in your email, usually at the bottom, is YOUR turn to promote a product or service. Obviously every reader won’t buy from each ezine, but over time, you’ll see sales start to increase as you develop a relationship with your readers and they begin to know and trust you.

FEAR #4 – They don’t know how to set up an ezine.

Not sure where to start in setting up your ezine? Begin with examining the e-newsletters that YOU receive and why you continue to open them each time you receive one – and take some cues from this. As far as structure – keep it simple. If your readers need to scroll and scroll and scroll to get to the bottom, they’re less likely to spend a few minutes and read the whole thing.

The most successful formula I’ve seen?

1) Include a brief introduction with your picture and signature. Write a short message that contains a bit of personal information so that the reader can begin to get to know you.

2) Write an article (on a topic you are passionate about) that is 250-400 words. If longer, you can include a snippet of the article and link it to a blog or website page (or break it into part 1 and 2).

3) SELL something. Use the last section to promote a workshop, teleseminar, webinar, product or service. This is your opportunity to promote your services.

False Fear #5 – You don’t know what type of platform, or tool to use to send out your ezine.

There are tons of email marketing vehicle choices, but you need to pick the best one for you based on your budget, list size and ease of use. Some tools charge by the number of people in your list, and others by how many emails you send in a given period of time.

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