4 Simple Tips to Reduce Cart Abandonment Rates on E-Commerce Sites


The e-commerce industry is one of the most booming industries across the world presently. An e-commerce site is a place where people can buy things/articles that they require with the help of a click. But not everything is fine with these sites. There are many issues faced by them. Cart abandonment is one of the most serious issues that they face. Due to the abandonment these sites lose quite huge revenue on a regular basis. There are various issues, which may lead to abandonment. Security, high shipping costs, product unavailability and lack of proper assistance are some of the major reasons for the same. Cart abandonment rates are on a rise these days and given below are some techniques to reduce the same.

High shipping costs:

Most of the e-commerce sites offer huge discounts for their products and try to balance it with high shipping costs. But as per reports of various researches high shipping is one of the prime reasons for increase in cart abandonment rates. To reduce the abandonment the first thing that an e-commerce site must do is to let the customer know about the shipping costs at the very beginning. Also, if the shipping rates are made competitive, it would help reduce the abandonment rate by a huge margin.

Product Unavailability:

There are some occasions when products that a customer has added run out of stock by the time he/she completes the shopping process. This may force the customer to abandon the entire cart. To prevent this one must make sure that there are enough stocks of all the products all the time. This will help reduce the cart abandonment rate considerably.


The customers do not feel secure enough to reveal their personal information as well as credit card and bank account details on an e-commerce site. Due to this they abandon the cart along with the items that they shopped for. To prevent them from leaving, the site must make sure that they provide the customer with proper security and privacy. By displaying safety icons like the ones of IronKey can make the customer feel safe. Also by having feedbacks from the previous customers will also help increase the trust factor. This will help e-commerce sites in reducing the cart abandonments.

Lack of proper assistance:

According to reports the major reason for cart abandonments are the lack of proper assistance to the customers. On many occasions the customer cannot find a way to clear some of his/her doubts regarding the purchase he/she is making. This leads to the abandonment of the shopping cart. Hence e-commerce sites with click to chat features like and click to call features like BounzD would have far lower abandonment rates. These features would help the customer connect instantly with the customer service executives and get the problem solved at that moment itself.

Also there are some customers who leave the cart mid way due to some emergency. Hence if the e-commerce site would help in keeping the cart live for a specific time then there are chances that the customer might come back to complete the shopping process later when he/she finds time. These are just some simple suggestions that would help the e-commerce sites to reduce the cart abandonment rates which are quite high at present.

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