3 Tips for Launching a Daily Email Campaign


The idea of sending daily email messages may seem to go against every other piece of marketing advice you’ve been given when it comes to online sales, but if done correctly, the results can be very positive. The following tips will provide you some ideas to get you started.

Shorter Email Messages are Better

When creating email content for daily messages, the key is to think small. Instead of sending four or five articles as you would in a typical newsletter, create a message around one topic. Include only the most basic information in the form of:

  • Daily tips
  • ‘Word of the Day’
  • Short piece of advice
  • Quick ‘How-To’ Lesson
  • Words of wisdom or inspiration
  • Small, humorous insight

Sending one short mass email every day allows you to build trust and a feeling of friendship over time. Instead of bombarding subscribers with sales messages, include links to goods and services at the bottom of your message. This is known as the ‘soft’ sell approach.

Let Subscribers Know Ahead of Time

Make sure to let would-be subscribers know that what they’re about to sign up for is a daily email campaign. Make this known on sign-up forms and on landing pages. Even though this will deter some people from signing up, most people will still want to receive bulk emails from you as long as you’re honest upfront.

If you fail to let people know that you plan to send daily messages, you will see an increase in opt-out request or worse, spam complaints.

If concerned about alienating people with a daily email campaign, give them the option to receive messages on a daily or weekly basis. Include check boxes for people to select their preferences on forms and landing pages. Break your list into those to send daily messages to and those to send weekly or twice-weekly messages to.

Content: Mix It Up

Even though the daily messages you send subscribers are shorter, take care to maintain subscriber interest. For example, use video, graphics, images, whitepapers, case studies, eCourses and other mediums to present content.

When sending links to video and other interactive content, be sure to include an introduction to what the link is and how long you plan to make it available for viewing. Sending a link without information may increase spam complaints or increase opt-out requests. Provide details about what you’re sending and why so subscribers can fully enjoy the experience.

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