3 Steps To Successful Email Marketing

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For any online business, an email list of potential and buying customers is important because email marketing is the most direct way to communicate with your subscribers. If you are planning to sell something online, direct email marketing is normally the main money maker.

But even if you do have a big email list of thousands of subscribers, is anybody actually opening your emails, clicking on your offers, or buying?

3 Steps To Successful Email Marketing.

Step 1. Target Customers That Want To Buy

What is the source of the traffic that you are targeting with your email marketing campaign? It does not matter how many subscribers you have on your list if they have no intention of actually buying from you and just want all the ‘freebies’. Numerous online marketers build their lists via solo ads but there are now so many solo ad sellers in the internet marketing industry who are just passing the same group of freebie seekers from list to list.

Solo ads still work, but you must do extra research before buying the mailing. Look for list owners who carefully consider what they send to their list and make sure it’s someone who actually mails value and not just blasts out rubbish offers all the time.

Step 2. Give Subscribers Something Of Value

To encourage someone to give you their email address and join your list, what do you offer in exchange? Is it high quality and provide an answer or solution to a problem that your audience wants to solve?

Remember that your squeeze page or sales page is setting an expectation and you need to be able to deliver. You will lose subscriber interest very quickly when they realise that they are not going to get what was promised after they have opted into your list.

3. Build A Relationship With The People On Your List

It’s important that over time you interact with your list and get them to know, like and trust you. Start by sending the people on your list regular emails, with really useful, free information in them. They’ll soon start to look forward to your emails, and to trust your opinions and advice.

Send updates about your business or your life, and letting them see you as a regular person, not a hard sell sales-person. Share videos or posts you think may be useful to them, even if they are not yours. If you just do the hard sell from the first email, before you’ve built a relationship and trust, people will unsubscribe from your list and will not want to buy from you. Once they do know you, they’re far more likely to buy from you.

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