2 Ways To Boost Your Email Conversion And Response Rates

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Would you like to know how to boost your email marketing conversion rates? There are a lot of ways to do it, but you should know that awesome content is at the heart of it. But beyond content, there are a few “tricks of the trade” that will help you to achieve record sales and profits that you’ve never experienced before in your business.

In today’s lesson, I want to go over some of these “tricks of the trade” and share how to do them correctly – and why they work so well. You’ve probably never thought twice about these things, so I want to go and reveal some of them for you. In fact, let’s get started. Here’s the first thing that you can do to boost the conversion rates and response rates from your email marketing efforts:

1) Personalize the message

When I send out my email to my subscribers, I ALWAYS make sure to include their first name in the subject line of the email, and also at the “salutation” of the message (ex: “Hey Randall”, “Hello Randall”, “Randall!” Hopefully you catch my drift here, but it’s something that is very effective.

Now you will see a lot of people market their website and only prove and “email” form to capture subscribers. This means that they aren’t doing any personalization, and the only thing that they have to go by is their leads’ email address. I’ve tested this in my business, and I honestly didn’t make much sales this way. In fact… I have NEVER made 1 sale from doing this technique.

Because of that, I always use personalization in my emails. With this single aspect, it helps to bridge the gap between “marketer versus friend”. It’s something that you will want to use and employ also in your business when doing email marketing, because it will make a difference. Here’s another trick of the trade when it comes to email marketing:

2) Send special offers around holidays

A few days ago it was Halloween, so I put together a special discount for my subscribers to their hands on some of my products at a great discount. The special was a huge success. I tied it around the holiday of Halloween, and a lot people really got their “treats” that night.

You can do the same thing with your list. Whenever the next holiday comes around, see if you can develop a good offer that ties in well with the holiday. You will want to essentially create a bundle or package deal. Or if you want to discount the price of your product to a temporary lower figure – that’s fine also.

Email marketing isn’t exactly “cut and dry”, but it’s something that requires you to stay on top of your niche, so that you can stay abreast on the latest changes and developments within your market. Combine this with good email content, and you can have a great chance at having the success in your business that you are looking for.

Good luck with your email marketing efforts.

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