10 Secrets For Effective Internet Marketing Solo Ads


Internet marketing solo ads are a very popular way for online marketers to drive customer traffic to their online sales pages and to grow their customer lists. It works by your message being emailed by a solo ad vendor to an agreed number of people who have an interest in your product or service.

You will usually receive a guarantee that the link to your sales page will receive a certain number of unique clicks. But, even if you get the clicks, they are not guaranteed sales or opt-ins to your email list. You still need to convert those readers into customers.

10 Secrets For Effective Internet Marketing Solo Ads:

1. When a reader clicks onto your squeeze page or landing page is it clear what makes your product or service different, special, better or more desirable? What is your Unique Selling Proposition (USP). If you don’t know what it is, how do you expect your potential customer know?

2. Your sales copy needs to be friendly and written in a way that will appeal to your audience. You don’t want to sound like a high-pressure sales person who is desperate to sell something.

3. Use one solo ad to sell one product or service. If you have three different items to sell, use three different ads, each with a different copy and squeeze page link. If you try to offer too much on one ad. as your audience will get confused and not commit to any of them.

4. Write your copy so that it is easy to read with paragraph breaks. Leaving some white space helps the reader to more easily focus your message.

5. Highlighted text will draw visual attention to key benefits in your copy. But use it sparingly because excessive colours on a page can frustrate online readers.

6. Good internet marketing solo ads will show good ratings or endorsements from satisfied buyers. These can be placed on your squeeze page or landing page.

7. You have highlighted your USP and now you can make the offer even more appealing with a package including several free items as part of a “Buy Now” deal. Limited time offers create a sense of urgency for the buyer to act.

8. The one thing that is often forgotten on internet marketing solo ads is to make it clear what you want your reader to do. If the purpose of your squeeze page is to get people to opt-in, then ask them to do that. If it is to make a sale, ask them to buy.

9. Are you buying from a respectable and proven email solo ad promotion service? If your ad is being sent to an unresponsive audience, you are wasting your money.

10. Include a gracious and personal “Thank you” email with your order confirmation. It never hurts to show good manners and your appreciation to the customer for buying. After all, if they have bought from you once and liked it, they will statistically buy from you again.

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